Precificação Estratégica no Comércio Eletrônico – B2c (Business to Consumer)
نویسندگان
چکیده
منابع مشابه
The Importance of Web Accessibility in Business to-Consumer (B2C) Websites
The number of online shoppers accessing the internet has grown tremendously. Due to the rapid growth of technology, companies also continuing to extend the functionalities of their ebusiness websites. Web accessibility is also an important element. In particular, in Business-to-Consumer (B2C) web design. It is important for B2C websites to adopt web design guidelines such as the Web Content Acc...
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Redress refers to a process offering consumers access to internal complaint handling procedures and services to resolve disputes that occur during e-commerce transactions. The roles and types of redress have received much attention, particularly in offline business where the focus is largely on traditional litigation procedures. This paper focuses on the types of redress procedure consumers hav...
متن کاملUsage and effectiveness of online marketing tools among Business-to-Consumer (B2C) firms in Singapore
This study seeks to identify the extent of usage and perceived effectiveness of various online marketing tools among Business-to-Consumer (B2C) firms in Singapore. The findings reveal that there are some significant differences between the extent to which websites utilize the various online marketing tools and the perceived effectiveness of such tools. Implications of the results are discussed ...
متن کاملExploring Decision Rules for Sellers in Business-to-Consumer(B2C) Internet Auctions
The recent growth of business-to-consumer (B2C) Internet auctions challenges researchers to develop empirically-sound explanations of critical factors that allow merchants to earn price premiums in these auctions. The absence of a comprehensive model of Internet auctions leads us to conduct an exploratory study to elucidate and rank critical factors that lead to price premiums in Internet aucti...
متن کاملAssessment of a Business-to-Consumer (B2C) model for Telemonitoring patients with Chronic Heart Failure (CHF)
BACKGROUND The purpose of this study is to assess the Business-to-Consumer (B2C) model for telemonitoring patients with Chronic Heart Failure (CHF) by analysing the value it creates, both for organizations or ventures that provide telemonitoring services based on it, and for society. METHODS The business model assessment was based on the following categories: caveats, venture type, six-factor...
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ژورنال
عنوان ژورنال: Revista Catarinense da Ciência Contábil
سال: 2007
ISSN: 2237-7662
DOI: 10.16930/2237-7662/rccc.v6n18p65-76